Leads Closing Rates

Closing rates for different types of leads vary greatly depending on several factors, including:

Lead source:

  • Radio: 1-5%
  • Google Search Ads: 5%+
  • TV: 1-4%
  • Podcast: 1-5%
  • Direct Mail: 1-3%
  • Google Display: 0.5-2%
  • Email Marketing: 0.5-2%
  • Text: 2-5%
  • Cold Calling: 0.5-2%
  • Live Call Transfers: 5%+


  • Financial services: 2-5%
  • Technology: 1-4%
  • Healthcare: 2-5%
  • Retail: 1-3%
  • B2B: 1-3%

Lead quality:

  • Exclusive, qualified leads: 10-20%
  • Non-exclusive, unqualified leads: 1-5%

Offer type:

  • High-consideration products: 0.5-2%
  • Low-consideration products: 2-5%

Salesperson experience:

  • Experienced salesperson: 5-10%
  • New salesperson: 1-3%

It’s important to note that these are just estimates, and your actual closing rates may be higher or lower depending on your specific circumstances.

Here are some additional tips for improving your closing rates:

  • Qualify your leads carefully: Only spend time and resources on leads that are most likely to convert.
  • Develop a strong sales pitch: Highlight the benefits of your product or service and address the needs of your leads.
  • Build rapport with your leads: Get to know your leads and understand their individual needs.
  • Follow up with your leads consistently: Don’t give up on leads too quickly.
  • Track your results: Monitor your closing rates and make adjustments to your sales process as needed.
  • Get a CRM: Helps with not losing leads and keeping track, following up. Many offer lead follow up automation.

By following these tips, you can improve your closing rates and achieve your sales goals.