Reverse Mortgage Facebook Leads

As the digital landscape continues to evolve, many businesses in the financial sector have started leveraging platforms like Facebook to generate leads, and this includes the reverse mortgage industry. This article provides a comprehensive exploration into the merits, drawbacks, pricing, functionality, and interactive features of generating reverse mortgage leads on Facebook, such as live call transfers and Click-to-Call.

Pros of Reverse Mortgage Facebook Leads

  1. Broad Audience Reach: Facebook boasts billions of active users worldwide, providing a vast pool of potential leads for the reverse mortgage market.
  2. Targeted Advertising: Facebook’s sophisticated targeting capabilities allow marketers to reach a specific demographic based on age, location, homeownership status, and more, enhancing the efficiency of campaigns.
  3. Cost-Effectiveness: When implemented correctly, generating leads via Facebook can be more cost-effective compared to traditional marketing methods.
  4. Quick Results: Unlike content marketing or SEO strategies, Facebook advertising can deliver a fast influx of leads.

Cons of Reverse Mortgage Facebook Leads

  1. Stiff Competition: The popularity of Facebook as an advertising platform leads to intense competition, potentially increasing advertising costs.
  2. Variable Lead Quality: Despite Facebook’s advanced targeting capabilities, the quality of leads can vary. It often becomes necessary to filter and qualify leads effectively.
  3. Algorithm Changes: Regular changes to Facebook’s algorithm can impact ad performance, necessitating ongoing updates and adjustments to marketing strategies.


Pricing for Facebook leads can vary widely, influenced by factors like ad content, targeting specifics, and competition within the reverse mortgage industry. On average, the cost per lead for reverse mortgages could range from $50 to $150.

How it Works

Generating reverse mortgage leads on Facebook involves the following steps:

  1. Audience Identification: Define your target audience based on factors such as age (typically seniors), location, and homeownership status.
  2. Ad Creation: Develop engaging ads that resonate with potential leads and motivate them to take action.
  3. Lead Form Setup: Utilize Facebook’s lead generation ads, which include a form for interested individuals to submit their contact information.
  4. Ad Optimization: Continually monitor your ad performance and make necessary adjustments to achieve optimal results.

Live Call Transfers and Click to Call

  1. Live Call Transfers: This feature allows you to connect interested leads directly with your sales team. While effective, this approach is generally more expensive.
  2. Click-to-Call: This feature enables leads to call your business directly from the ad, simplifying the connection process and potentially increasing conversion rates.

Spanish-Speaking Leads

Targeting Spanish-speaking leads can broaden your market reach. Facebook allows you to target ads based on language preference, enhancing your potential to reach diverse demographics.


Effective follow-up is critical to convert leads into customers. Make an effort to reach out within the first 24 hours of lead generation, using various channels, including phone calls, emails, and text messages, to maintain engagement.

Booking Time on Calendar

To streamline the scheduling process, consider integrating an online scheduling tool that enables leads to book time directly on your calendar. This approach can enhance the customer experience and improve conversion rates.

In conclusion, generating reverse mortgage leads through Facebook offers numerous advantages, including broad reach and targeted advertising. However, it requires a strategic approach to overcome challenges like competition and algorithm changes. Ensuring prompt follow-ups and easy scheduling can significantly boost your lead conversion rates, turning promising leads into profitable customer relationships.